RELATIONS BETWEEN COGNITIVE ABILITY AND CREATIVE DESIGN QUALITY

Abstract The study aims to identify the relations between creative design quality and content of memorising precedents, association, combination information processes in a context. 71 participants were recruited finish task. Think aloud interview conducted during after task understand processes. designs then assessed by five experts design. results from this revealed that who generated high-creativity tend memorize various topic-related associate items based on information, combine with products. Participants low-creativity characteristics specific space topic, add pattern product.